Who consumes the most coffee in Canada?

In Canada, the population segment that consumes the most coffee, relative to its size, is older adults, particularly those aged 55-64.

Here's a more detailed breakdown:

  • Age Demographics:
    • The 55-64 age group represents the largest portion of coffee drinkers in Canada, accounting for approximately 24-25% of the total coffee-drinking population.
    • Following closely are the 45-54 and 35-44 age groups.

Younger adults, especially those aged 18-24, have the lowest rate of regular coffee consumption, with only around 8-11% drinking it regularly. However, coffee consumption among millennials (18-39) is increasing.

  • Overall Consumption:
      • About 71-75% of Canadians consume coffee regularly.
      • The average Canadian coffee drinker has around 2.7-2.8 cups per day.

Canadians generally prefer traditional coffee. However, the consumption of specialty coffees and iced coffee beverages is growing, particularly among younger generations and multicultural communities.

  • Regional Differences:
        • Residents of Manitoba and Saskatchewan tend to consume more coffee than the national average.

Quebec has the highest penetration of daily coffee drinkers among the provinces.

  • Other Factors:
          • More Canadians consume coffee than tap water daily.
          • Most Canadians prefer to drink coffee at home.
          • Coffee is the preferred non-alcoholic beverage for a majority of Canadians.

It's interesting to note that while older demographics currently lead in coffee consumption, the habits of younger generations are evolving, with an increasing interest in specialty and ready-to-drink coffee options. This suggests that the demographic landscape of coffee drinkers in Canada may continue to shift in the coming years.

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